Is Alcohol During College Football Games Really a Good Idea?
Yeah, I know, it was inevitable. But is anyone really sure selling Alcoholic Beverages at College Campus Football stadiums during games is such a good idea??
Listen, once upon a time I was a college student too and am fully aware a rather large percentage of the people attending the games---smuggle in liquor. It's a time honored tradition dating back generations. I get that.
I understand the thought process--with a large majority of Power 5 teams having fan bases consisting largely of graduates and fans who pay money for the right to have a season ticket. And those grads and fans want the ability to have a beverage to enjoy doing the games.
Yes, students do still attend games. Many of them come from tailgates where they've been drinking. Heavily. And many of them smuggle liquor into the stadium. A certain percentage of those students, yes, are underage.
And that's where the potential for problems come into play.
There's a likelihood it will never become an issue--but what happens when a 19-year old over indulges as 19-year olds sometimes do and injures themselves or someone else?? Or if a fan in the stands drinks too much and starts a brawl or anything of that sort??
Yeah, I know, it happens at NFL games all the time--but it doesn't make it right.
So yes, we're talking hypotheticals here, things that haven't actually happened. And maybe it won't happen to anyone. I hope it doesn't happen to anyone. But if College Students are one thing---they are not predictable. Sure, many are resourceful (see smuggling in alcohol) and if they want a beverage--more than likely they are getting one.
When push comes to shove, the primary reason the SEC and other conferences are willing to allow alcoholic beverages is revenue. Selling 50,000 beers at $8-$10 equals a bunch more concession money, money that is almost all profit as the markup on such things is outrageous.
It's not like most Power 5 schools need even more revenue. $30-$50 million in revenue each from a Broadcast Rights deal through the conference. That's not counting their own marketing deals with local broadcasters and of course their respective sneaker/athletic apparel companies.
Add that with the money brought in by having alumni pay for the right to buy season tickets and you are talking about a crazy amount of profit.
Like I said at the beginning, the alumni want this. The grownups at the games want this. Which means it is inevitable. You, me and anyone else can sit on our keister warning that a ton of 18 and 19 and 20 year olds are going to be at games getting sloppy ass, falling on their faces drunk. And we probably wouldn't be wrong in that assumption.
But, if you've been to, well just about any College Football game over say, the past 30/40 years, you probably already know such things happen. So at the end of the day---will allowing sales in the stadium really make any difference??