Horns Up, Limes In: Corona And The Longhorns

What if you had the chance to get a beer sponsor...???

Soccer Down Here and OSG Sports would LOVE that chance... and we have some folks in mind...

But, if you're the University of Texas, the HQ figures you'd have anyone and everyone knocking down your door... So, who did they choose...???

These guys...

Sure... okay...

"There really isn't anything more emblematic of the state of Texas than the storied history of the four-time football national champion Texas Longhorns," Corona's Vice President of Marketing John Alvarado said. "Corona is honored to be a part of the legendary Longhorns lore, and we're excited to raise our Coronas and Hook 'em Horns this season as part of a statewide platform."

Corona gets multi-platform media exposure, a responsible drinking campaign, access to Longhorn trademarks for cross-marketing, and a central location for partying on gamedays with the sports the beer is attached to the university.

The deal is the first of its kind between a beer and a school...

The HQ gets it...

But, Corona...???