• phil cantor/@osgphil

The NCAA Got Forced to Talk About Pay to Play, But What Happens Next??



Yeah, sure, everyone got really excited when the NCAA was forced to speak up and announce they'd be ok with the "Pay to Play" style legislation currently making the rounds in state legislation.


And yeah, starting with California, followed by nearly a half-dozen other states saying they'd take up their own laws making it legal for players to get paid for their "Name and Likeness" before something happened.


But we're already at a point where the cart is way out in front of the horse as News Organizations all over the country excitedly reported on the announcement.


However there's much---much, much more to this than what the Collegiate Athletics Overlords said in their statement. It wasn't an agreement that said this IS going to happen ASAP. The statement reads like this " The NCAA voted unanimously to permit students participating in athletics the opportunity to benefit from the use of their name, image and likeness in a manner consistent with the Collegiate Model".


Great, but what exactly does the "Collegiate Model" mean?


Well, based on past history, it could mean just about anything.....anything. Mostly because the term doesn't actually exist as a thing. It buys them time to say they are looking into making a change. That's it.


It certainly doesn't mean guys can go out and get paid for being a "Social Media" influencer. It does not mean they can go out and sell one of their game worn jersey's either. Right now, it means absolutely nothing other than "We are willing to think about it".....


The NCAA and schools are not going to walk away from the near $1 billion they rake in from selling gear and throw up their hands in resignation.


Oh, by the way--it also means the Video Game folks will NOT be getting EA Sports NCAA 2020 this next season. For those unaware--the main reason that game got discontinued---the NCAA and its member schools were getting money for the use of player names and likenesses. The players---yeah, they didn't see a penny. Someone filed a lawsuit and that gravy train ended.


Again, at the end of the day--this is what it is all about. Sure, there's already been speculation on how this all will play out:


---Holding accounts where money accumulates until after athletes graduate...

---Payment contingent on academic performance each semester

---Straight up individual deals left to the schools, conferences or athletes


None of these are going to be easy and nobody really knows what it all means. Do athletes need to have Financial Planners? Legal Representatives to help negotiate deals? How would this work if the athletes are not supposed to have agents or anything of the sort until they are draft eligible in a professional sport.


How does the guy with 100,000 YouTube followers wanting to get paid as an Influencer fare in all of this? Right now, it's against the rules. Yes, it's ridiculously stupid, but it's a thing. UCF lost their starting kicker a couple of seasons ago because he was a big YouTube guy with his own account, used his name and talked about football while getting paid for views by YouTube. Yup, it's against the rules kids.


At the end of the day--the current system in place is one that dates back 100-plus years or is what you'd call a "Relic from a Bygone Era". Nothing has changed other than the world surrounding the NCAA.


It's great that the states involved in proposing new laws pushed the NCAA in to at least admitting they need to do something one way or the other. The question I have--and the question everyone else should have is simple...


Do you believe they'll actually do something to benefit the kids or will it be a decision to benefit themselves?


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