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Who Are The NFL's "Best Fans...?"


((HT: Emory University))

The folks over at Emory, in one of their scholar blogs, decided to take on a Sports Talk Radio topic like no other...

Who has the "best" fans in the league...???

They looked at a couple of different factors in their analysis- and Emory Professor Michael Lewis dove into the statistical analysis of fan interest- looking at social media, fan equity, and "road equity." Basically, it's back and forth interaction, fan engagement, and who travels...

The answers are interesting- and yield a surprise or two...

The Best...???

Dallas, New England, Philadelphia, the Giants, and the Steelers...

The explanations from Lewis:

The Steelers are low in Fan Equity and higher on the other metrics. We can trace this to the Steelers pricing. The Steelers seem to price on the low side of what is possible.

The Eagle do surprise me. They do get a bump from playing in the NFC East in terms of the Road Equity metric. The NFC East is a strong collection of brands that benefit each other. It is not easy to disentangle these effects. And perhaps we shouldn’t since we can make a case that the rivalries that benefit these teams are because of the interest in the individual brands.

The Worst...??? And here's where it got interesting...

Cincinnati, Kansas City, the Rams, Tennessee, and Jacksonville...

The Chiefs are the head-scratcher to the HQ... Lewis' explanation:

The Chiefs are the tough one on this list. The Chiefs fill their stadium but at relatively low price. Keep in mind that the analysis includes factors such as population and median income. In addition, Kansas City was ranked 29th in terms of Road Attendance last year and the social media following (Twitter) is middle of the road. The fundamental issue is that that the Chiefs produce these below average fan-based results while performing well above average on the field.

So, football fan...

What say you in all of this...??? Go find your team and let us all know- including Lewis- what you think...

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